Responsible Marketing &
Compliance Commitment
Propel Play operates as an independent performance marketing and advertising consultancy. Our compliance framework reflects our commitment to responsible, standards-aware advertising across all regulated verticals we serve.
Our Commitment to
Responsible Advertising
Propel Play and iGameteq support responsible advertising practices and work exclusively with clients operating within applicable regulatory frameworks. Our services are designed to promote compliant customer acquisition, transparent communication, and responsible advertising standards.
We do not encourage irresponsible behaviour and do not intentionally target minors, vulnerable individuals, or restricted audiences. All campaign strategies are reviewed for audience appropriateness and jurisdictional compliance before deployment.
As an independent consultancy, Propel Play does not operate gambling platforms, sportsbooks, casinos, financial exchanges, or trading services. We provide marketing and advertising services only.
Licensed Operators Only
Services are available exclusively to licensed and regulated operators. All engagements are reviewed for licensing status and compliance readiness before onboarding.
Advertising Standards Compliance
Campaign strategies are designed with awareness of ASA, CAP, BCAP, and applicable platform policies. We advise clients on compliant campaign approaches for each target jurisdiction.
Data Protection Commitment
Campaigns are structured with GDPR and UK GDPR awareness. Data collection, processing, and storage practices are aligned with applicable data protection legislation and responsible marketing principles.
Responsible Audience Targeting
Marketing strategies do not intentionally target minors, self-excluded individuals, vulnerable persons, or residents of jurisdictions where gambling or the relevant financial service is prohibited.
Advertising Standards & Regulatory Awareness
Propel Play provides advertising and marketing services with awareness of the regulatory environment governing our clients' industries. Our team works to ensure that campaign strategies are designed with applicable advertising standards in mind.
Advertising Standards
Campaigns are designed with awareness of ASA, CAP Code, and applicable platform advertising policies. Clients are advised on compliant creative and targeting approaches.
Responsible Advertising Principles
We support responsible advertising — communications should be honest, fair, and not mislead consumers. Marketing should not be presented in ways likely to appeal unduly to those under legal age.
Audience Targeting Restrictions
Campaigns are structured to avoid targeting restricted audiences including minors, self-excluded individuals, and residents of jurisdictions where the promoted service is not legally permitted.
Age-Gating Requirements
Where applicable, campaigns are designed to direct audiences to properly age-gated platforms. Propel Play advises clients on age verification and responsible gambling messaging requirements.
Consumer Protection Awareness
Marketing strategies are built with consumer protection principles in mind, including clear terms, fair bonus communication, and responsible promotional messaging.
Client Obligations & Operator Responsibility
Licensed operators remain solely responsible for ensuring that their operations, platforms, and marketing activities comply with all regulations applicable to their specific jurisdiction, licensing conditions, and target markets.
Propel Play provides marketing and advertising services and does not provide gambling licences, legal advice, financial services regulation guidance, compliance certification, or gaming operations of any kind.
Clients are required to confirm their licensing status and compliance posture prior to onboarding. Propel Play reserves the right to decline or terminate service relationships where clients are found to operate outside applicable regulatory frameworks.
Important: Propel Play does not provide gambling licences, legal advice, or regulatory compliance certification. Operators are responsible for maintaining their own compliance programmes and legal counsel.
Data Protection & Privacy
Propel Play operates with awareness of applicable data protection legislation and privacy principles governing business operations in the United Kingdom and European Union.
GDPR & UK GDPR
Our business operations and data practices are conducted with awareness of the EU General Data Protection Regulation and UK GDPR requirements.
Data Protection Act 2018
Propel Play is aware of its obligations under the Data Protection Act 2018, which supplements UK GDPR for UK-based processing activities.
PECR Compliance
Electronic communications and email marketing practices are designed with awareness of the Privacy and Electronic Communications Regulations (PECR).
Cookie Consent Management
This website provides cookie consent controls aligned with ICO guidance. Users can accept all cookies, essential-only cookies, or manage preferences at any time.
User Privacy Rights
Individuals have rights including access, rectification, erasure, portability, and objection to processing. Contact us at compliance@propelplay.com to exercise your rights.
International Transfers
Where data is transferred internationally, appropriate safeguards are applied in accordance with UK GDPR provisions for international data transfers.
Responsible Audience Targeting
Campaign strategies developed and deployed by Propel Play are designed to avoid targeting individuals who should not be reached by gambling or regulated financial promotions. The following audience restrictions are applied as standard principles:
Minors & Under Legal Age
Campaigns should not be targeted at or designed to appeal unduly to individuals below the legal age for gambling or the relevant financial service in the target jurisdiction.
Vulnerable Persons
Marketing strategies should not target individuals identified or suspected to be problem gamblers or financially vulnerable persons.
Self-Excluded Individuals
Campaigns should not be directed at individuals who have self-excluded from gambling platforms or opted out of marketing communications through regulatory schemes.
Restricted Jurisdictions
Marketing services are not provided for campaigns targeting jurisdictions where the promoted gambling or financial service is not legally permitted or where the operator does not hold an applicable licence.
Compliance Contact
If you have questions or concerns about our compliance framework, responsible marketing practices, or data protection procedures, please contact us directly.
London, WC1X 0ND, United Kingdom
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