The Propel Play
Growth System

Phase 01

Market Intelligence

Research before resources. Every engagement starts with a structured intelligence phase.

Before a single campaign is built or a marketing budget is deployed, Propel Play conducts a comprehensive intelligence review of your market position, competitive landscape, and target GEOs. This phase establishes the evidence base for every strategic decision that follows.

Key Activities

• Competitor acquisition strategy analysis (channels, creative, affiliates, SEO)
• Target GEO regulatory advertising landscape review
• Audience profiling and player/trader psychology mapping
• Market sizing and growth opportunity assessment
• Channel feasibility scoring for target markets
• Current performance baseline audit (if existing operator)

Phase 02

Acquisition Strategy

Channel selection, CPA model design, and media mix planning aligned to your margin targets.

Using the market intelligence foundation, Propel Play builds a tailored acquisition strategy that specifies which channels to activate, in which order, with what budget allocation — and how each channel's performance will be measured. The strategy is built around your CPA targets, LTV data, and compliance requirements.

Key Activities

• Channel priority matrix and activation roadmap
• CPA, RevShare, or Hybrid model architecture
• Budget allocation modelling across channels
• Affiliate ecosystem entry strategy
• SEO programme scope and timeline planning
• Paid media compliance and targeting framework
• Attribution model selection and tracking setup plan

Phase 03

Funnel Architecture

Building the conversion infrastructure before traffic is deployed.

A high-traffic campaign pointed at a poorly structured funnel will always underperform. Propel Play builds the complete conversion infrastructure — landing pages, registration flows, bonus presentation, KYC journeys, and onboarding sequences — before significant traffic is deployed. This prevents wasted spend and establishes a performance baseline for future CRO.

Key Activities

• Landing page strategy, design, and development
• Registration and KYC flow design and compliance review
• Bonus offer structure and presentation engineering
• Payment and deposit experience optimisation
• Tracking and attribution infrastructure setup
• Multi-language and GEO-specific variant creation
• Mobile-first responsive implementation

Phase 04

Traffic Deployment

Coordinated launch of paid, organic, affiliate, and community channels with unified attribution.

With market intelligence, strategy, and funnel infrastructure in place, Propel Play launches the acquisition channels in a coordinated, budget-controlled manner. Initial deployment is focused on generating reliable performance data across channels — not maximising volume. Scale decisions are made once performance data validates channel-specific CPA targets.

Key Activities

• Paid media campaign launch and bid management
• SEO content publication and link acquisition programme kickoff
• Affiliate partner activation and tracking verification
• Influencer and community campaign activation
• UTM structure and multi-touch attribution implementation
• Compliance check on all live creative assets
• Initial performance review gates (Week 2, Week 4)

Phase 05

Conversion Optimisation

Continuous CRO cycles to improve FTD rates, lead quality, and cost-per-acquisition.

Once traffic is flowing, Propel Play runs systematic CRO cycles across all conversion touchpoints — landing pages, registration flows, bonus offers, deposit prompts, and onboarding sequences. Every test is hypothesis-driven, statistically measured, and documented to build a conversion knowledge base specific to your platform and audience.

Key Activities

• A/B and multivariate testing across landing pages
• Registration flow friction analysis and reduction
• Heatmap and session recording review cycles
• Bonus offer testing and incentive optimisation
• Mobile conversion rate analysis and improvement
• Payment method and deposit flow optimisation
• Email and SMS onboarding sequence performance review

Phase 06

Retention Automation

CRM lifecycle automation and VIP pathways to maximise player and trader LTV.

Acquisition economics only work long-term when player or trader lifetime value exceeds acquisition cost at scale. Propel Play builds retention systems that operate autonomously — welcoming, nurturing, escalating, rewarding, and re-engaging users through automated lifecycle programmes triggered by behaviour and deposit activity.

Key Activities

• CRM lifecycle map and trigger logic design
• Welcome series and first-deposit journey automation
• Segmentation model design (activity, deposit, GEO)
• VIP identification and escalation pathway
• Churn prediction logic and prevention trigger setup
• Win-back and re-engagement campaign deployment
• Push, email, and SMS channel automation integration

Phase 07

Reporting & Scaling

Data-driven scale decisions based on attribution, cohort analysis, and proven channel performance.

The final phase of the Propel Play Growth System is not an endpoint — it is an ongoing operational rhythm. Monthly reporting cycles review attribution data, LTV cohort performance, channel ROI, and GEO-level results. Scale decisions are made only on proven performance data. New channels and markets are added systematically as the primary infrastructure matures.

Key Activities

• Monthly performance reporting and executive summary
• Attribution model review and accuracy calibration
• LTV cohort analysis by channel, GEO, and acquisition month
• Budget reallocation recommendations based on performance data
• New GEO and channel expansion assessment
• Affiliate programme performance review and tier adjustments
• Quarterly strategy review and planning session