Privacy Policy
Contents
This Privacy Policy explains how Propel Play collects, uses, stores, and protects personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website or services, you acknowledge this policy.
1. Who We Are
Propel Play is an independent performance marketing, advertising, media buying, and growth consultancy. We provide marketing services to licensed and regulated operators in the gaming, fintech, and trading industries. We do not operate gambling platforms, sportsbooks, casinos, or financial trading services.
Data Controller: Propel Play, 2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom.
Contact: policy@propelplay.com
2. Information We Collect
2.1 Information you provide directly
- Name, business email address, company name, website URL
- Industry vertical, target geography, and marketing budget (via contact form)
- Telegram handle, WhatsApp number, or preferred contact method
- Messages, enquiries, and service requirements submitted via forms
2.2 Information collected automatically
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent on pages, and referral source
- Cookie identifiers (see Section 5 — Cookies)
2.3 Information from third parties
We may receive information about you from analytics providers, advertising platforms, or referral partners where you have consented to that sharing.
3. How We Use Your Information
- To respond to your enquiries and provide requested marketing services
- To assess your enquiry for compliance readiness and vertical fit prior to onboarding
- To communicate about service proposals, updates, and project delivery
- To improve our website and service offerings through analytics
- To comply with applicable legal obligations
- To send marketing communications where you have given consent (see Section 6)
4. Legal Basis for Processing
- Contractual necessity: processing required to respond to your enquiry or deliver services you have requested
- Legitimate interests: operating our business, improving our services, and communicating with existing or prospective clients
- Legal obligation: compliance with applicable laws and regulatory requirements
- Consent: marketing communications and optional analytics cookies, where you have given explicit consent
5. Cookies
Our website uses cookies and similar tracking technologies. Essential cookies are required for the website to function. Analytics cookies help us understand how visitors use the site. You can control cookie preferences via the Cookie Settings option in our website footer.
For full details, see our Cookies Policy.
6. Marketing Communications
We will only send you marketing communications — such as newsletters, service updates, or promotional content — where you have given your express consent, or where we have a legitimate interest in communicating with you as an existing client or business contact, subject to your right to object at any time.
You may opt out of marketing communications at any time by contacting us at policy@propelplay.com or by using the unsubscribe link in any marketing email.
7. Sharing Your Information
We do not sell your personal data. We may share information with:
- Service providers and data processors acting on our behalf (e.g., analytics, email delivery, hosting) who process data only under our instruction
- Legal and regulatory authorities where required by applicable law
- Prospective purchasers of our business (subject to appropriate confidentiality obligations)
All third-party processors are subject to appropriate data processing agreements.
8. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Enquiry data is typically retained for up to 3 years. Client and contractual records are retained for 6 years following the end of the engagement in accordance with UK legal requirements.
You may request erasure of your personal data at any time, subject to overriding legal retention obligations.
9. International Transfers
Where your personal data is transferred outside the UK or European Economic Area, we ensure appropriate safeguards are in place — such as standard contractual clauses or adequacy decisions — in accordance with UK GDPR requirements for international data transfers.
10. Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of your personal data we hold
- Rectification — request correction of inaccurate or incomplete data
- Erasure — request deletion of your personal data in certain circumstances
- Restriction — request we restrict processing of your data
- Portability — receive your data in a structured, machine-readable format
- Object — object to processing based on legitimate interests or for direct marketing
- Withdraw consent — at any time, where processing is based on consent
To exercise any of these rights, contact us at policy@propelplay.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
11. Third-Party Services
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before sharing personal information.
Where we use third-party analytics or marketing tools, we ensure appropriate consent is obtained before any non-essential data collection occurs.
12. Contact Us
For any questions regarding this Privacy Policy or your personal data:
- Email: policy@propelplay.com
- Address: 2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom
We aim to respond to all privacy-related enquiries within 30 days.