Physical Presence in
High-Impact Markets
While digital acquisition remains at the core of our growth strategy, Propel Play also delivers large-scale outdoor advertising and media buying solutions across key international markets — helping brands build awareness, trust, and market dominance.
Digital Performance
SEO, Affiliates, Media Buying, CRM
Propel Play Hybrid Model
Physical Presence
OOH, DOOH, Airport, Transit, Events
Full-Spectrum Outdoor Media
From programmatic digital screens to large-format billboards, airport concourses, transit fleets, and live brand activations — Propel Play procures and manages outdoor media globally.
Digital Out-of-Home (DOOH)
Programmatic and fixed-location digital screen advertising campaigns across premium urban environments. DOOH combines the reach of traditional outdoor with the targeting precision of digital — audience segmentation, time-of-day scheduling, and real-time creative swaps managed from a single platform.
Capabilities
Billboard Advertising
Large-format billboard campaigns designed for maximum visibility and market penetration. Strategic location selection, multi-city rollouts, and long-term brand presence campaigns that command attention at scale across your target markets.
Capabilities
Hoarding Advertising
High-impact outdoor hoardings positioned in strategic commercial and high-traffic locations. Mega-format hoardings at city entry points, construction sites, and retail districts deliver sustained brand impressions to commuters and consumers at pivotal attention moments.
Capabilities
Airport Advertising
Reach premium international audiences through airport media placements. Airport advertising delivers unparalleled dwell time with high-net-worth passengers, business travellers, and international decision-makers at the moments when they are most receptive to brand messages.
Capabilities
Transit Advertising
High-frequency brand exposure across transportation networks delivers cumulative impression counts that no single-format campaign can match. Transit advertising puts your brand in motion alongside your target audience through their daily commutes and journeys.
Capabilities
Retail & Mall Media
Target consumers at the point of purchase and maximum engagement. Mall and retail media environments capture shoppers at high-dwell locations with disposable income and active purchasing intent — the ideal environment for brand positioning and tactical activation.
Capabilities
Event & Venue Branding
Integrated visibility campaigns for exhibitions, conferences, sporting events, and entertainment venues. Event and venue branding places your brand at the centre of high-energy, high-attention experiences where brand recall and emotional association are at their strongest.
Capabilities
Brand Activations
Experiential campaigns designed to create direct audience engagement and lasting brand memories. Brand activations move beyond passive impression delivery to create direct interactions that build loyalty, generate word-of-mouth, and drive measurable acquisition outcomes.
Capabilities
Global Media Buying Network
Propel Play's media buying partnerships span outdoor inventory networks across major markets — enabling single-source procurement for multi-country outdoor campaigns.
Europe
MENA
Asia Pacific
Americas
Africa
International Media Procurement
Multi-Country Campaign Management
Outdoor Inventory Planning
Creative Adaptation & Localisation
Campaign Reporting & Analytics
Audience Reach Estimation
Market Expansion Support
Industries We Serve Outdoors
Our OOH media capabilities serve both our specialist high-risk verticals and broader consumer and enterprise brands seeking premium physical presence.
Outdoor Campaign Frameworks
Anonymised campaign structures from real outdoor media engagements. Client identities are withheld as standard practice.
Regional Sportsbook Launch Campaign
A licensed sportsbook entering a competitive MENA market required physical brand presence to complement digital acquisition during a major sports season window. Zero prior brand recognition in target GEO.
Approach
Multi-format outdoor campaign across 3 cities — billboards at high-traffic arterial routes, bus branding on 200 vehicles, and airport media during the campaign window. Unified creative system with Arabic and English adaptations.
3
Cities Covered
45+
Billboard Placements
200 units
Transit Fleet Branded
12M+
Estimated Impressions
Multi-City Casino Awareness Campaign
An established online casino sought brand recognition uplift in 5 European markets where digital advertising restrictions limited paid social and search reach. Physical media was needed to build upper-funnel awareness.
Approach
Programmatic DOOH campaigns across premium urban screen networks in 5 cities, combined with departure hall digital placements at 3 international airports targeting inbound high-value passenger segments.
5
Markets Activated
8
DOOH Screen Networks
3
Airport Deployments
8.5M
Estimated Weekly Reach
Forex Broker Market Entry Activation
A regulated forex broker expanding into South-East Asia required rapid brand recognition in business-professional audience segments without relying solely on performance digital campaigns in a competitive market.
Approach
Metro advertising across primary business district transit lines in Singapore and Kuala Lumpur, retail media in premium financial district malls, and taxi fleet branding targeting the CBD commuter segment.
2 Cities
Transit Networks
6 sites
Mall Media Placements
150 taxis
Taxi Fleet Coverage
8 weeks
Campaign Duration
Crypto Exchange Outdoor Branding Rollout
A growing crypto exchange needed to build brand credibility and user acquisition momentum across Europe and APAC simultaneously. Restricted digital ad categories limited conventional paid channels.
Approach
DOOH campaigns across premium tech district screens in 4 cities, alongside sponsored event branding at 2 major fintech and blockchain conferences. Unified visual language with city-specific messaging.
4 cities
DOOH Markets
2 events
Conference Sponsorships
6M+ est.
Combined Impressions
+38%
Brand Search Uplift
Client identities withheld. Impression estimates are based on media owner audience data. All results from real campaign engagements.
One Agency. Digital + Physical.
Propel Play is a global growth and media agency capable of delivering both digital player acquisition and physical brand visibility campaigns — from programmatic SEO and affiliate programmes through to large-format outdoor, airport, transit, and experiential brand activations.
Premium Inventory Across
Every Channel & Region
Direct relationships with premium media owners, publisher networks, and outdoor operators across 60+ countries give our clients access to inventory that competitors simply cannot reach.
Regional Coverage
From Brief to
Live Campaign
A structured, data-informed process that ensures every campaign launches on time, on brand, and on budget — from initial discovery through to ongoing optimisation.
Discovery & Brief
Deep-dive into your brand, objectives, target audience, budget, and compliance requirements. We establish campaign KPIs and define success metrics before a single site is considered.
- Audience persona mapping
- Brand compliance guidelines
- KPI framework
- Campaign brief sign-off
Discovery & Brief
Deep-dive into your brand, objectives, target audience, budget, and compliance requirements. We establish campaign KPIs and define success metrics before a single site is considered.
- Audience persona mapping
- Brand compliance guidelines
- KPI framework
- Campaign brief sign-off
Market Analysis
Competitive landscape review, audience research, GEO-specific media habits, and regulatory environment assessment. We identify which formats and placements will deliver the strongest reach.
- Competitive media audit
- GEO audience report
- Regulatory compliance review
- Format recommendation matrix
Media Planning
Tactical media plan across selected formats and regions, with rationale for every placement. Reach, frequency, CPM, and impression modelling are produced for client approval.
- Tactical media plan
- Reach & frequency model
- CPM benchmarks
- Site list & layout visuals
Media Planning
Tactical media plan across selected formats and regions, with rationale for every placement. Reach, frequency, CPM, and impression modelling are produced for client approval.
- Tactical media plan
- Reach & frequency model
- CPM benchmarks
- Site list & layout visuals
Creative Adaptation
Artwork is adapted for each format and market, applying localisation, language, compliance edits, and format specifications. We coordinate directly with your creative team or production partners.
- Format-specific artwork specs
- Market localisation notes
- Compliance-cleared copy review
- Production coordination
Campaign Deployment
Coordinated booking, production, and launch across all selected media owners and networks. Digital placements are trafficked; print and static sites are produced and installed to agreed timelines.
- Booking confirmations
- Production milestones
- Installation verification
- Go-live checklist
Campaign Deployment
Coordinated booking, production, and launch across all selected media owners and networks. Digital placements are trafficked; print and static sites are produced and installed to agreed timelines.
- Booking confirmations
- Production milestones
- Installation verification
- Go-live checklist
Live Reporting
Real-time dashboards for DOOH impressions and digital placements; field photography and proof-of-performance for static formats. Full transparency on delivery and reach.
- Live impression dashboard (DOOH)
- Field photography reports
- Weekly performance updates
- Mid-campaign alerts
Optimisation & Post-Analysis
Campaign performance is evaluated against KPIs. Learnings feed directly into the next planning cycle, refining audience targeting, format mix, and regional weighting.
- End-of-campaign report
- ROI & reach analysis
- Optimisation recommendations
- Next-cycle planning brief
Optimisation & Post-Analysis
Campaign performance is evaluated against KPIs. Learnings feed directly into the next planning cycle, refining audience targeting, format mix, and regional weighting.
- End-of-campaign report
- ROI & reach analysis
- Optimisation recommendations
- Next-cycle planning brief
OOH Inventory
Management & Booking
Propel Play's proprietary OOH planning and booking infrastructure gives clients real-time visibility into availability, pricing, audience data, and campaign scheduling — all in one place.
A Global Media Buying
Partner You Can Trust
Propel Play operates as an independent media buyer, combining direct publisher relationships with programmatic access to deliver the strongest rates and placements in every market.
Publisher-Direct Relationships
We negotiate directly with media owners, outdoor operators, and publisher groups to secure premium placements at rates unavailable through intermediaries. Our relationships span global media conglomerates and independent regional operators.
- Preferred rates with 500+ media owners
- Priority access to premium placements
- No agency markup on media spend
- Direct billing and invoicing
Data-Driven Digital Outdoor
Programmatic DOOH buying allows real-time audience targeting across digital out-of-home networks. Campaigns can be triggered by audience behaviour, time-of-day, weather, sporting events, and other contextual signals.
- Real-time bidding across DOOH SSPs
- Audience segment targeting
- Contextual and behavioural triggers
- Attribution and measurement
Large-Format Premium Inventory
From city-centre supersites to motorway megaboards, Propel Play sources and procures large-format billboard inventory across all major and secondary markets. Site selection is driven by audience data and traffic measurement.
- 48-sheet to 96-sheet and supersite formats
- Traffic-audited site selection
- Short and long-term booking options
- Production and installation management
Global Network, Local Expertise
Our network of regional media partners provides on-the-ground expertise in local markets, navigating regulatory requirements, cultural sensitivities, and platform-specific advertising guidelines — across every region we operate in.
- 60+ country media partnerships
- Local regulatory guidance included
- Multilingual creative coordination
- Regional rate negotiation
Multi-Market Co-ordination
Managing media campaigns across multiple countries simultaneously requires dedicated regional co-ordination — handling language variants, time zone differences, local compliance, and market-specific creative requirements in parallel.
- Single point of contact for all markets
- Localised compliance review per GEO
- Consolidated reporting across regions
- Real-time campaign status updates
Launch in New Markets
With Local Expertise
Propel Play provides end-to-end market entry support for operators expanding into emerging and high-growth geographies — combining digital acquisition with on-the-ground physical brand presence.
Thailand
Bangkok
Rapidly growing iGaming and fintech market with premium outdoor inventory across Bangkok's BTS Skytrain, Sukhumvit corridor, and ASOK/Silom business districts.
Philippines
Manila / Cebu
PAGCOR-licensed market with strong digital growth. Premium billboard and DOOH inventory across EDSA, Bonifacio Global City, Makati CBD, and Cebu Business Park.
India
Mumbai ◆ Delhi ◆ Bengaluru
India's tier-1 cities offer exceptional reach through metro transit, highway billboard networks, and airport advertising at Chhatrapati Shivaji and Indira Gandhi international terminals.
Sri Lanka
Colombo
Growing digital economy with affordable OOH rates and strong brand visibility opportunities along Galle Road, Colombo 03/07 commercial corridor, and Bandaranaike International Airport.
UAE
Dubai ◆ Abu Dhabi
The Middle East's most premium media environment. Sheikh Zayed Road, Dubai Mall, JBR Boardwalk, and DXB Airport offer unparalleled brand visibility among HNW audiences.
Africa
Lagos ◆ Cape Town ◆ Nairobi
Sub-Saharan Africa's key commercial hubs — Lagos Island, Sandton City, and Westlands Nairobi — provide strong reach across financially active urban audiences in Nigeria, South Africa, and Kenya.
Latin America
São Paulo ◆ Mexico City ◆ Bogotá
LATAM's largest digital advertising markets with growing programmatic DOOH infrastructure. Paulista Avenue, Reforma, and El Dorado International Airport provide premium brand visibility.
Ready to enter a new market?