Research Framework
DOOH Industry Statistics
A citation-friendly page for DOOH planning metrics, inventory quality, proof-of-play reporting, and market-level campaign evaluation.
| Planning area | What to track | Why it matters |
|---|---|---|
| Inventory quality | Screen location, size, dwell time, environment, visibility | Determines likely attention and campaign fit |
| Delivery proof | Proof-of-play logs, schedule fulfilment, creative rotation | Provides evidence that placements ran as planned |
| Market impact | Search lift, footfall context, brand recall, geo-lift | Connects physical media to wider campaign outcomes |
How to Use This Page
Use these metrics as a planning and reporting checklist. Propel Play avoids publishing unverified market-size claims here; the page is designed to point teams toward credible source organizations and practical measurement areas.